When we think of “influencers” we mostly think of Instagrammers, stunning location shots or artfully arranged plates of food laid out at a hipster cafe. But what if there were influencers that were more like business owners like you? What if there was a collection of business people with large networks that you could work with to extend and amplify your marketing?

Perhaps, more importantly, what if these business influencers could help you create an ongoing stream of customers, sales and business opportunities?

Here are some thoughts on the power of social media, online networks and the authority that comes from working directly with real business professionals to create brand and revenue impact.